Media s Influence On Consumer Behavior - 1189 Words

In the modern society, businesses tend to adopt persuasive marketing communication in consideration of various components, including behavioural economics, sociology and psychology. Most conspicuously, all of these essential elements to successful marketing influence one broad concept: consumer behaviours. Businesses that design their advertising strategies based on consumer behaviours often observe, examine and analyze the psychology of spending in an attempt to stimulate consumers’ interests and facilitate sales growth. In this paper, I will discuss two typical examples of advertisements which represent the power of cultural influences, more specifically, how cultures potentially affect and manipulate consumers’ understanding, beliefs, and spending. 1. Video Commercial: BMO Fanfini. This commercial was published on YouTube by the Bank of Montreal in August 2016. The target audience of this commercial is represented by a culture which includes three aspects: ecology, social structure and ideology. The ecology in this commercial is a developed society with sufficient recourses and internet access. The social structure includes families and individuals living in Montreal, Canada with at least moderate income. The ideology this commercial attempts to grasp includes people who are interested in soccer. According to the three aspects above we can conclude that the target audience for this commercial is people in Montreal who are familiar with soccer games. It is a commonShow MoreRelatedConsumer Behavior Theory Proposed By Japanese Dentsu Inc.1149 Words   |  5 Pagesconsuming behaviors well besides understanding the platform’s function. According to China Internet Blue Book released by DCCI in 2011, two models for analyzing consumer purchasing behavior in cur rent digital age are AISAS and SICAS. In this part, we will introduce two models and make comparison in order to choose one model for our client to apply for its own social media strategy and to put forward our recommendations of operating an official account. 1. AISAS Model AISAS model, the consumer behaviorRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 Pages41. Sheldon, P., Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89-97. Globally speaking, Instagram is currently the fastest growing social network site. However, the researchers observe little academic research studying who and why people use it. The researchers are interested in the motivations of using Instagram and its relationship towards contextual age and narcissism. The study uses a survey distributedRead MoreHow Media Affect People s Subconscious Judgments1200 Words   |  5 Pages103 26 June 2017 Exploratory Essay How Media Affect People’s Subconscious Judgments Nowadays, society is growing and becoming more modern, so media take a significant role which has a big effect on people’s lives. Media are all the organizations, such as newspapers, magazines, radio, television, Internet, and more, that provide news and information to the public. The human subconscious mind is considered as information storage. Thus, media influence people’s subconscious daily through news, advertisementsRead MoreHow Media Affect Peoples Subconscious Judgments1200 Words   |  5 PagesJenelle Herman ESL 186 06 Dec 2016 How Media Affect People’s Subconscious Judgments Nowadays, society is growing and becoming more modern, so media take a significant role which has a big effect on people’s lives. Media are all the organizations, such as newspapers, magazines, radio, television, Internet, and more, that provide news and information to the public. The human subconscious mind is considered as information storage. Thus, media influence people’s subconscious daily through news, advertisementsRead MoreMarketing Of Health Care Services1287 Words   |  6 PagesServices and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations. Read MoreAdvertising and Promotion1003 Words   |  5 Pagesradio and TV personalities along with more advanced forms of media to communicate with the public. Societal values are both created and reflected through advertising. I think advertising reflects on societal values more than creating them. Most advertising appeals to emotions, specifically the emotional need for love and belonging, prestige and self-esteem. Advertisers of clothing may associate the product with a lifestyle that the consumer wants to be identified with. For example, Ralph Lauren PoloRead MoreConsumers And The Factors Of Environment1340 Words   |  6 PagesThe study is about consumers and the factors of environment which has an impact on them. Differentiating them from the old consumers. Rapid growth for fashion awareness can be seen among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels they tend to will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study focusesRead Mor eDeconstruction of Literature Matrix1108 Words   |  5 PagesMatrix Introduction This comparison matrix comprises three articles which focus on data analysis in social media marketing. In â€Å"An Examination of the Factors Influencing Consumers Attitudes Toward Social Media Marketing.?† Akar and Topcu point out that social media has become a phenomenon in marketing. (Akar and Topcu, 2011) Marketers are beginning to understand the use of social media as a component in their marketing and strategies and campaigns to reach out to customers. Promotions marketingRead MoreFacebook Adding Music Services Essay1171 Words   |  5 PagesEthan Smith and Shayndi Raice authored Facebook Adding Music Service in a recently published WSJ.com article of September 1, 2011. The article describes Facebook’s new initiative to include shared media services on their website. These media services will include music, movies, and video games, and will allow Facebook users the opportunity to share their favorite selections with their Facebook friends, without leaving the site. The main characters in this article include Facebook, Inc., a socialRead MoreFactors that influence consumer buying behavior1747 Words   |  7 PagesFactors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is social